An American drinks fest which was held across hyderabad in various start hotels and microbreweries this was a week long event from 23-30 September 2017.
The event was hosted under the authority of USDA by ScopeBev- a Delhi based beverages consultancy. They were supported in their venture by the Distilled Spirits Council of the United States (DISCUS), Aspri Spirits Private Limited and the Cranberry Marketing Committee (CMC)
So the aim of Cheers Hyderabad was to promote High quality U.S Alcoholic beverages and as we all know hyderabadi food is so diverse that it can be paired with many or rather all kinds of beverages. Also the fact that we hyderabadis love experimenting with food and drinks
All the partner venues featured specialized menus and collection highlighting American beverages and using U.S. origin ingredients.
Participants at the events got to learn about the history of American drinks, how its natural and unique production process developed over the centuries, and about the characteristics that distinguish it from drinks from other regions of the globe.
Attended by the crème de la crème of Hyderabad drinks circuit.
The event was also my first whiskey tasting other than Jack Daniel Tennessee whiskey and Jim Beam Bourbon also had Cakebread Cellars Sauvignon and Skyy Vodka.
All Cocktails were made using Jack Daniel’s Tennessee whiskey and Jim Beam Kentucky Bourbon my personal favorite would be the classic old fashioned.
Vodka based cocktails were with Skyy Vodka which is America’s leading vodka which was truly a superior tasting vodka
The iconic cocktail Cosmopolitan was made with frozen American cranberries which added a beautiful colour to the drink.
Adam Branson senior Agricultural attache USDA was a delightful person to converse with who patiently explained the history of American drinks.
Also the ScopeBev team Ravi Joshi Aka colonel Joe, Sagar nath and Ankur Chawla deserve kudos for making the evening amazing for the audience.
The evening concluded with attendees getting themselves clicked by ace photographer Rajeev Sharma in front of an attractive media wall an amazing evening it was indeed.
Cheers to the all the readers hope you fix yourself a glass of old fashioned with Jack Daniel’s Tennessee whiskey and thank me later for this ?